*Image credit: https://www.lds.org/friend/1996/07/sharing-time-look-feel-and-help?lang=eng
*Now I know a lot of content today is sponsored and paid for however I decided not to address this in my dissertation as that itself is a whole other story with differences in country laws etc*
So here I am, sharing the results with you
bloggers and vloggers that you may or may not already know and may help you! (Might I add I mentioned the limitation to
my dissertation was that the sample size was only 250 – that being British, Italian
and Spanish 18-24 year olds).
RESULTS
The main conclusion of my research was that today vlogs are the preferred method consumers use to find out information about products - that may be what drugstore mascara is the best buy or eye looks for their night out on Saturday using the Morphe 35O palette. Sometimes they are just looking for what to buy and sometimes they are looking for how to use it. Everyone is different.
Tutorials were almost always preferred through blogs it was found that blogging tutorials are sometimes difficult to follow as they cannot see exactly how to apply it step by step - especially for those from Italy and Spain as they found the majority of "big" vloggers and bloggers normally spoke English and the language barrier was sometimes difficult to overcome.
HOW DOES THIS HELP BLOGGERS?
After viewing vlogs consumers were 90% more likely to research the products further and 83% of the respondents said they would do this by searching for blogs featuring the specific product as they often contain more written detail than vlogs.
As the second port of call we may feel that we are second best, but in reality we are the influencers that help the consumer make the final decision, playing a key role in their buying behaviour process.
MAJOR FINDING
When asked if anyone had recommended a product to family and friends without physically having the product themselves and just going by what a blogger/vlogger had said 44% of respondents said they had. That's 110/250. Now I know you may be thinking 'that is not the majority?' but to me that figure is amazing considering readers and viewers have that must trust in us to give them our honest opinion.
It normally takes brands years to build the trust and loyalty from consumers but some how the beauty blogging and vlogging virtual world has gained a huge amount of trust from people in just a short space of time.
It is amazing to see how much the consumer buying journey has changed all because of the rise of the Internet and the virtual community the beauty industry has created online.
SO remember: you may write or film about beauty just because you enjoy it, you may do it because you want to build an empire, you may do it because it's what everyone seems to be doing these days, regardless of your reasons, you are allowing yourself to be an influence marketer and that's a good thing.
Questions:
Have you ever made a decision on purchasing a product due to what a blogger or vlogger has said?
Have you ever recommended a product to someone without having it based on a blogger or vloggers opinion?
Or Bloggers/Vloggers: Did you realise your content was being used in this way?
xo
After viewing vlogs consumers were 90% more likely to research the products further and 83% of the respondents said they would do this by searching for blogs featuring the specific product as they often contain more written detail than vlogs.
As the second port of call we may feel that we are second best, but in reality we are the influencers that help the consumer make the final decision, playing a key role in their buying behaviour process.
MAJOR FINDING
When asked if anyone had recommended a product to family and friends without physically having the product themselves and just going by what a blogger/vlogger had said 44% of respondents said they had. That's 110/250. Now I know you may be thinking 'that is not the majority?' but to me that figure is amazing considering readers and viewers have that must trust in us to give them our honest opinion.
It normally takes brands years to build the trust and loyalty from consumers but some how the beauty blogging and vlogging virtual world has gained a huge amount of trust from people in just a short space of time.
It is amazing to see how much the consumer buying journey has changed all because of the rise of the Internet and the virtual community the beauty industry has created online.
Questions:
Have you ever made a decision on purchasing a product due to what a blogger or vlogger has said?
Have you ever recommended a product to someone without having it based on a blogger or vloggers opinion?
Or Bloggers/Vloggers: Did you realise your content was being used in this way?
xo